Getting immediate reactions to a single concept

Try our impression testing recipe. This is where you gather users' initial impressions of an idea, concept, design, or product. Use this type of testing to: 1) Observe initial reactions to an idea to validate (or reject) it early on 2) Decide if a new service or product is valuable in concept 3) Decide if current ideas are headed in the right direction Surveys can be a tool for this type of research. See our surveys recipe.