Handcrafted recipes to get you started with everything UX β user research, design, usability testing, and more.
A/B Testing
Research & testing
Let the user help you pick a design.
Card sorting
Research & testing
Group cards to guide information architecture design.
Content inventories
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Content inventories
Content strategy
Catalog and audit your web content to evaluate its value.
Content style guides
Content strategy
Support consistent writing with standards and guidelines.
Empathy mapping 
Research & testing
Visualize what users say, do, think, and feel.
Impression testing
Research & testing
Get initial thoughts on an idea, concept, or prototype.
Journey mapping
Research & testing
Visualize how the user navigates your product.
Personas
Research & testing
Create fictional characters to reflect your audience.
Research planning
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Research planning
Research & testing
Identify your research questions and make a plan.
Surveys
Research & testing
Uncover attitudes, opinions, and self-reported behaviors.
Tree testing
Research & testing
Evaluate menu labels and structure to improve navigation.
Usability testing
Research & testing
Observe user interactions to evaluate a product's usability.
User interviews
Research & testing
Speak with users to understand their thoughts.
Web analytics
Data & analytics
Understand user behaviors with data.
Web content planning
Content strategy
Plan for your website content with users in mind.
Wireframing
Prototyping & visual design
Quickly brainstorm design ideas and gather feedback.
Writing for the Web
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Writing for the Web
Content strategy
Write web content that is easy to read and understand.
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