Nutrition profile

Map out the user’s journey when using a product on service to better understand what’s working well and what’s not.

Cooking time

Perfect for

Understanding how users navigate or use a service, product, or website. You can use findings from a journey map to create or validate personas and to identify pain points and opportunities for improvement.

Journey mapping can also help:

Prep work

Understand your users

Before journey mapping, it’s helpful to complete preliminary user research to understand the needs and motivations of your users.

A few activities you can try are:

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