Nutrition profile

Map out the user’s journey when using a product on service to better understand what’s working well and what’s not.

Cooking time

• Planning time: 1-2 hours
• Facilitating time: 90 minutes
• Analysis & retrospective time: 1-2 hours

Perfect for

Understanding how users navigate or use a service, product, or website. You can use findings from a journey map to create or validate personas and to identify pain points and opportunities for improvement.

Journey mapping can also help:

• Visualize how users interact with your service or product
• Understand how users feel when using your product or service
• Highlight shared experiences amongst users

Prep work

Understand your users

Before journey mapping, it’s helpful to complete preliminary user research to understand the needs and motivations of your users.

A few activities you can try are: