Nutrition profile

Plan for your website content with users in mind.

Cooking time

Varies depending on what research is needed. Expect the planning phase to take as long (if not longer) than writing the content itself. Good content takes work. Avoid rushing it.

Perfect for

Thinking through content before you create a new website or web page.

Prep work

Identify a content need, gather information from stakeholders and content providers, and conduct user research to check your assumptions. For example, you might want to:

• Outline content goals with colleagues knowledgeable of the topic
• Conduct user interviews or usability testing to uncover user needs and pain points
• Review web analytics to understand user behavior

If you're planning a larger content project, like an entire website, check out other methods like content inventories for outlining your content architecture and card sorting for creating user-friendly labels and categories.

Ingredients

The basics:

• Place to host the content (e.g. website, social media)