Plan for your website content with users in mind.
Varies depending on what research is needed. Expect the planning phase to take as long (if not longer) than writing the content itself. Good content takes work. Avoid rushing it.
Thinking through content before you create a new website or web page.
Identify a content need, gather information from stakeholders and content providers, and conduct user research to check your assumptions. For example, you might want to:
If you're planning a larger content project, like an entire website, check out other methods like content inventories for outlining your content architecture and card sorting for creating user-friendly labels and categories.