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Learn best practices for writing web content that is easy to read and understand.

Perfect for


Making sure your websites are useful and usable, so that people actually read and understand them!

Prep work


Make sure you have identified your audience, their top questions, and their top tasks. Review our web content planning recipe.

Before starting to write, it helps to first understand how people approach and interact with web content. There are studies that show how people read on websites, and it's useful to understand this before writing your content. (See: How Users Read on the Web by Jakob Nielsen).

How do people read on the web?

They skim, scan, and select. Studies show that on web pages, people:

(Credit: How Users Read on the Web by Jakob Nielsen)

Do users ever read whole passages on the web?

Yes, but only when:

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